OVERVIEW
We led the renewal and development of the official website for Innisfree, a flagship brand of Amorepacific. Through data-driven analysis of the existing site, we overhauled key features and redesigned the UI/UX to perfectly capture Innisfree's updated brand image.
OVERVIEW
We led the renewal and development of the official website for Innisfree, a flagship brand of Amorepacific. Through data-driven analysis of the existing site, we overhauled key features and redesigned the UI/UX to perfectly capture Innisfree's updated brand image.
MAIN
We've completely revamped the main page, shifting from a product list-focused layout to one that highlights personalized benefits and dynamic content. Now, customers can instantly see the most significant benefits and personalized recommendations right on the main page. Leveraging insights from click-through and conversion rate analysis of the existing GNB menu, we reorganized the bottom 'sticky menu.' By placing high-priority items like special offers and events in the sticky menu, we aim to increase user engagement and drive more clicks.
MAIN
We've completely revamped the main page, shifting from a product list-focused layout to one that highlights personalized benefits and dynamic content. Now, customers can instantly see the most significant benefits and personalized recommendations right on the main page. Leveraging insights from click-through and conversion rate analysis of the existing GNB menu, we reorganized the bottom 'sticky menu.' By placing high-priority items like special offers and events in the sticky menu, we aim to increase user engagement and drive more clicks.
EDITOR
We’ve introduced the 'Editor' community service, targeting users aged 18-24 with fresh, relatable content created by college student editors. Instead of polished beauty tips from professionals, we’re bringing users unfiltered, real beauty stories straight from the students themselves. Our goal is to boost user engagement by increasing average post views and extending the time spent on each page.
EDITOR
We’ve introduced the 'Editor' community service, targeting users aged 18-24 with fresh, relatable content created by college student editors. Instead of polished beauty tips from professionals, we’re bringing users unfiltered, real beauty stories straight from the students themselves. Our goal is to boost user engagement by increasing average post views and extending the time spent on each page.
SHOW CASE
Beyond the main products featured in our online store, we've created a 'Showcase' menu that groups popular and beloved products into various themed collections, combining engaging stories with best-selling products. We offer theme-based collections of products in a snackable content format, as well as editorial content that highlights specific projects as the main focus. This approach makes it easier for customers to discover sub-products that may be difficult to find through events or the main menu.
SHOW CASE
Beyond the main products featured in our online store, we've created a 'Showcase' menu that groups popular and beloved products into various themed collections, combining engaging stories with best-selling products. We offer theme-based collections of products in a snackable content format, as well as editorial content that highlights specific projects as the main focus. This approach makes it easier for customers to discover sub-products that may be difficult to find through events or the main menu.
FOR ME
We’ve taken our personalized recommendation service, FOR U, to the next level with the all-new 'FOR ME.' This upgraded service now recommends products based on your skin profile (skin type, skin concerns) and has repositioned the most popular recommendation sections to the top for easier access. Additionally, we've added a 'Shopping Log' feature, which allows users to track their shopping activity. Users can now view recent searches, browsed products, and events all accessible in one page.
FOR ME
We’ve taken our personalized recommendation service, FOR U, to the next level with the all-new 'FOR ME.' This upgraded service now recommends products based on your skin profile (skin type, skin concerns) and has repositioned the most popular recommendation sections to the top for easier access. Additionally, we've added a 'Shopping Log' feature, which allows users to track their shopping activity. Users can now view recent searches, browsed products, and events all accessible in one page.
